Like all Rotary Clubs, the Rotary Club of San Francisco is primarily organized to be of service to the local community and to the world.

- FIRST: The development of acquaintance as an opportunity for service;
- SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
- THIRD: The application of the ideal of service in each Rotarian’s personal, business, and community life;
- FOURTH: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
We channel our commitment to service at home and abroad through five Avenues of Service:
- Club Service focuses on strengthening fellowship and ensuring the club’s
effective functioning.
• Vocational Service encourages Rotarians to serve others through their
vocations and to practice high ethical standards. - Community Service covers the projects and activities the club undertakes to
improve life in its community.
• International Service encompasses actions taken to expand Rotary’s
humanitarian reach around the globe and to promote world understanding and
peace.
• New Generations Service recognizes the positive change implemented by
youth and young adults through leadership development activities, service
projects, and exchange programs.